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Denzity Insights    Digital Marketing KPI for Real Estate Professionals with 4HK
Denzity ● Mar 18, 2021 11:38:18 AM
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This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Setting the Right KPIs
Quantifying Content Quality
Better Picture of the Audience’s Preferences
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

This is probably the best segment within the full interview. Setting the right KPIs is very important and it could affect your definition of success in your digital marketing effort. A lot of my friends in real estate and traditional businesses care about crossing out KPIs that look good but don’t really give good feedback for future development, such as the number of likes or hearts and the number of people who land on the website. There is a lot more nuance to finding good KPIs. Questions like “how can you quantify content quality” and “which areas/segments garnered more attention from the audience” can give you a better picture of your audience’s preferences and give you solid feedback on how to improve aspects of your marketing effort.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

▶ 關鍵點:

設定適當的KPI
量化內容的質量
更好地瞭解觀眾的喜好
在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

▶ 我們的感想:

這應該是整個訪問中最精彩的一環。訂立準確的KPI(關鍵績效指標)是非常重要的,它會影響你對於數位營銷成功率的定義。我很多在房地產或商界的朋友都很擔心KPI未必能量化他們的努力,例如「讚好」或給「心心」的人數,或是進入網站的人數。影響KPI還有很多不同的因素。一些問題,例如「你如何能量化每個平台的內容質素」以及「哪些範疇或部份比較吸引你的觀眾駐足」,可以讓你對於觀眾喜好有更清晰的畫面,亦能給你一些回饋,協助你改善行銷策略的不同範疇。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

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