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Real Estate Knowledge

Things to consider when you buy a property overseas

Buying property overseas is undoubtedly more complicated than buying locally, especially when you do not have much experience. You will have to consider several factors and understand the risks associated with buying property abroad. This guide explores the difficulties you might face as well as some advice.

Understand the risks when buying property abroad
Tax – make sure you account for all the tax you will be liable to pay – the tax at home and in the country of purchase. Every country has its tax laws, so do your research correctly and seek professional legal and tax advice if required. You also need to think ahead. It’s common to be charged taxes when you buy a home and again when you sell it. Some places like Hong Kong impose stamp duty as an attempt to combat speculative practices. There may also be ongoing tax payments that you’ll need to make throughout the year. So you need to not just think about the tax when you buy the property, but also the tax when you own it and sell it in the future.

Check the eligibility – make sure that you have all the necessary permissions and eligibility before signing any form of contract with your real estate agency. Before buying any property overseas, it’s essential to check the local laws to make sure you are legally allowed to purchase real estate there. Even if you can buy real estate in a specific country, there might be some limitations. For example, in the Philippines, you can buy a unit in a condominium project – as long as the locals own 60% of the companies. Foreigners generally aren’t able to hold land. Vietnam, the hottest real estate hotspot in Asia, has similar restrictions too.

Funding – securing a mortgage can be tricky if you want to buy real estate abroad. There are other available options like developer financing for overseas investment. However, you have to explore the options carefully and assess your financial health. Also, the exchange rate matters. Even a tiny change to the exchange rate could significantly affect the value of your purchase and the return on your investment. The worst scenario – this could make a property or your mortgage repayments unaffordable overnight.

Beware of scams and deceptive marketing – buying property overseas involves risks, especially when you don’t know the market well. Don’t succumb to heavy pressure to sign up with a deposit before you’ve had a chance to go through everything carefully and obtain independent advice. Always reach out to reliable and reputable agents who have experience in that area.

Final words – do your research carefully
Don’t give away your hard-earned money because of inadequate research. There is plenty of information online. Do your research thoroughly and seek independent advice before making any deal. If you keep yourself aware of all the target country’s regulations and laws, it can help cut down the stress. That said, make sure you do your research right and consider all risks before making your international real estate purchase.

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Real Estate Knowledge

Unconventional way to use the internet in your real estate journey

The internet has taken the real estate industry by storm and shows no signs of slowing down. People are regularly using search engines to find properties online. It has allowed real estate buyers to be more empowered in the entire property searching process. Interested parties can better educate themselves on topics like return on investment, loan programs and overseas property. In the old days, you could only get this information from your real estate agents, who would have to send you their current listings via phone or mail. It was very ineffective due to the delay in information exchange.

The internet has opened communication for many businesses, and the real estate industry is the perfect example. As a real estate buyer, you can make fair use of the Internet during your research process. Not only can you find property listings online, but you can also gain access to a world of real estate knowledge. Check out the below unconventional ways to use the Internet during your real estate adventure.

#1 Use it as a learning platform to obtain worldwide information
Nowadays, real estate investment goes global. A lot of people are looking to buy properties overseas. With a few clicks, you can dig out lots of information about a property in another country. You can also easily connect to an overseas property agency and arrange virtual home tours. Meanwhile, there are plenty of real estate webinars available online. Use them as a learning platform to obtain information from world-class experts. We believe that the key to strategic real estate investing is being educated. So make fair use of the Internet and consume the right information.

#2 Follow real estate “influencers” to get inspired
In 2020, the Internet is very social. Social media platforms, especially Instagram, are changing how people buy everything from clothing to furniture, and now the same can be said for real estate. Real estate influencers can be your inspiration along the way. Of course, you need to select influencers carefully based on their number of followers, credibility, and authority. Follow the ones who can provide you with real insights and useful information. There is no faster way to obtain information through social media. Following real estate influencers also makes your real estate research journey more fun and entertaining.

#3 Exchange ideas with real estate experts
While your real estate agents may not have social media accounts – after all, not everyone loves social media – but you can also “make friends” with real estate experts online. Forums, webinars, and blogs are some great platforms. The good thing is you don’t need to attend those events in-person. With these online platforms, you can sit within the comfort of your home and get information from experts worldwide. If you have any question or doubt, you can send questions to them directly. The Internet has made communication easier and fostered the exchange of ideas.

If you want to join a community of real estate experts, Denzity is an excellent platform for you. We partner with professional real estate agents, developers, world-class investors and advisors to curate useful insights, open dialogues, and peer-reviewed content. Join us today to harness the power of the Internet. At Denzity, we want you to be more empowered in your real estate journey!

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Real Estate Knowledge

Digital Marketing Tips from Denzity for Real Estate Agents

As a global online community of real estate experts, Denzity is at the forefront of digitising the real estate industry. While working with so many real estate agencies to bolster their online presence, we have found out that digital marketing is often overlooked. So today, Denzity is going to share some digital marketing tips for the real estate industry.

Use Email Marketing Right
Email marketing has been there for a while, and it’s still one of the most effective marketing tools. One common mistake that businesses make is bombarding people with generic sales messages. This is very dangerous as receivers can simply report your advertising emails as spam, and you’ll never be able to send anything to their inbox again.

Instead, you should use email marketing as an educational and informational tool. Rather than sending out a purely promotional email, think about creating an e-newsletter that combines your informative guides and tips with your most recent real estate listings. Also, do not send emails to random people. You should target mainly your subscribers – people who have opted into your email campaigns from your website voluntarily.

To be more specific, you can organize your email subscribers into different segments based on common interests, demographics, etc. You can create different types of content found on the segments. This can ensure the emails your subscribers receive are relevant.

Start a Blog Today

Are you thinking of running a Facebook ad? Remember, the internet is overloaded with ads already! More and more people tend to ignore the ads altogether. However, you can get prospects to contact you by giving them something of value. That’s why something like how-to info and infographics is very popular. You can showcase your professionalism and demonstrate thought leadership by providing prospects with the information they need. Start a blog today. Create a series of blog posts with long-form and in-depth content on different topics.
However, writing good and useful content is not enough. You have to stand out. Optimizing your content for SEO is essential. SEO stands for search engine optimization. This will ensure that your blog posts are more visible in search results. Make sure you understand the basic SEO techniques before publishing your posts. If no one can find your content in search engines, it’s a waste of time. You can also share your content on social media, email, and other platforms.

Make Use of Digital Tools for Research

We have been focusing on content a lot in the first two tips. But the problem is, how do you know what type of content is appealing to real estate investors? To find fresh content ideas that real estate investors are looking for, you can use tools like Google Trends and Google Analytics to find the right keywords and search terms. Also, be active on social media platforms. Make sure you know what your potential clients are talking about online and the latest trends in the industry. This can help you generate content ideas.

Want to stay connected to the Industry and learn more digital marketing tips for your business? Sign up here to join our community and get inspired! Denzity is a global community of industry experts and provides sound insights, open dialogues, and peer-reviewed content from professional real estate agents, developers, world-class investors, advisors and more.

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Real Estate Knowledge

How to Find Real Estate Investors Online

As the global economy becomes more uncertain, there is also an increased demand for properties as investors are looking to diversify their investment portfolios. Consequently, there are more real estate investors in the market. With this increase in demand, there is a need for real estate agents to set themselves apart from the competition. As a real estate agent, you cannot just sit back and wait for real estate investors to come to you. You are not going to get enough clients without always prospecting. But thanks to the Internet, finding real estate investors is easier than before. The door of opportunity is always open. It’s up to you to make it happen.

So, how do real estate agents find investors online? Below are some expert tips on how to get investors in real estate and take your business to the next level:

1. Become a Pro at Online Real Estate Networking
The real estate business is mainly built on relationships. The traditional way to get clients is through referrals. And there’s no secret to building a solid real estate network. It takes time and effort. But the Internet has brought us closer. It makes meeting new people easier than before. As a real estate agent, you should network like crazy with other real estate experts such as lenders, contractors, and other real estate agents. They can be a good source of real estate leads.

Therefore, pay attention to any online real estate event happening in your area. You can know more real estate investors through virtual networking events. Or you can organize your webinars and forums to attract potential customers.

Remember, there are many ways to meet people online, and you just need to be active and patient.

2. Harness the Power of Social Media
Real estate agents can take advantage of the various social media platforms and use them to attract new clients. You can use social media platforms like Facebook, Instagram, YouTube and LinkedIn to cost-effectively get the word out on the services you are offering. Apart from displaying the properties you have for sale, you can also post interesting and useful content. When people share your social media content, it can get you even more real estate clients.

Paid advertising like Facebook ads and YouTube ads are also a great way to target a specific group of people. However, it is very easy to lose money if you don’t do it properly. Whenever you run the ads, make sure you keep track of the progress and adjust if necessary.

3. Take Advantage of Other Websites and People
Fiance and blogging websites are also a good source of real estate leads for agents. There are many famous blogs and websites out there talking about investment tips. Why don’t you start by contacting the page owners to see if there’s any collaboration opportunity? For example, collaborate with finance influencers to run some marketing campaigns. As they already have loads of followers interested in investment and properties, it’s a sure-fire way to get more leads.

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Market Updates

Vancouver Property: Oakridge & Horseshoe Bay with Jeff Chan at Westbank

This is one part of the full interview with Jeff Chan at Westbank. Westbank is a Vancouver real estate development company with mixed real-estate development at the core of their practice. In this episode, we are going in-depth on several Westbank projects currently in the works. We will review ways you can understand projects and realise their potential. This is a great opportunity for you to understand how to assess Vancouver properties and other properties, besides. You can find the other interviews from Jeff and more about him in the show note or our blog – www.denzity.io/blog.

這是在WestBank對Jeff Chan的完整採訪的一部分。Westbank是溫哥華的一家房地產開發公司,其業務的覈心是混合房地產開發。在本期節目中,我們將深入瞭解現時正在進行的幾個西岸項目。我們將回顧您理解項目並實現其潜力的方法。這是一個很好的機會,讓你瞭解如何訪問溫哥華的財產和其他財產,此外。你可以在節目單或我們的部落格上找到傑夫的其他採訪和更多關於他的資訊-www.denzity.io/blog。

Key Discussions

Understand projects and realise their full potential.
Assessing Vancouver properties and other properties.
Outside variables and their impact on the outcome of a property.
The projects featured in the episode differ in so many aspects. It is good to see how both projects are ultimately made for different people with different use-cases. When we produce Denzity Insights, we want to show the audiences how to ask the right questions and be able to derive an assessment of a property’s potential and fit. From Jeff’s presentation of these projects, you can learn how outside variables like, community, impact the outcome of a property. In the interest of time, we didn’t go in-depth into both projects. However, if you are interested to learn more about the projects from WestBank, you can find Jeff’s contact information at the show notes.

這一集裏的專題在很多方面都不盡相同。很高興看到這兩個項目最終是如何為具有不同用例的不同人員創建的。當我們提出Denzity Insights時,我們希望向觀眾展示如何提出正確的問題,並能够得出對物業潜力和適合性的評估。從Jeff對這些項目的介紹中,您可以瞭解到外部變數(如社區)如何影響物業的結果。為了節省時間,我們沒有深入研究這兩個項目。不過,如果您有興趣瞭解更多有關WestBank項目的資訊,您可以在展會說明中找到Jeff的聯繫方式。

▶ About the guest:

Jeff Chan works with Westbank who is a culture company based out of Canada. Mixed real-estate development being at the core of their practice. Westbank frequently invites people to think and talk about beauty; if you are interested in this kind of discussion feel free to reach out to Westbank (links in the show notes).

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Market Updates

Marketing Funnel For Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Marketing Funnel
Attract the Right Audience
Performance Tracking
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

The marketing funnel is a simple but powerful concept. I am glad the 4HK team has touched on this subject. Also, I like the analogy of going to shopping malls to find a shop that sells sneakers. Using this analogy can help you think about the necessary steps it would take to attract the right audiences. My advice for you on this topic is to draw out the whole marketing funnel on a whiteboard and think clearly how to take your target audiences from one layer to another. From the exercise, you might start thinking strategies like “how does my prospect be interested to learn or find out?” or “how to track the performance”. Fascinating stuff!

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

▶ 關鍵點:

營銷渠道
吸引合適的受眾
績效追踪
在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

▶ 我們的感想:

數位行銷漏斗是一個簡單但強大的概念。我很高興4HK團隊觸及到這個範疇。還有,我喜歡那關於去商場尋找一對波鞋的比喻。這個比喻有助你思考吸引目標觀眾所需的步驟。我給你在這個範疇的建議是將數位行銷漏斗畫在白板上,然後思考如何能將你的目標觀眾層層遞進。從這個練習,你可能會開始思考到一些策略,例如「我的產品如何能吸引人了解或探索?」或是「如何追蹤我們的行銷表現?」引人入勝的東西。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.

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Market Updates

Real Estate New Norm: Adapt and Strive with Jo Lodder at SnowDog

We had the pleasure to interview Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, we interview Jo Loddar on his experience of dealing with Covid, and how he carried the project through this difficult time. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties.

In this episode, Jo talks about managing hospitality type properties, establishing an online presence, and tips for the real estate industry to persist in this new Covid norm. Hope you enjoy the show!

Key Discussions

managing hospitality type properties
establishing an online presence
tips for the real estate industry to persist in this new Covid norm
This episode is quite insightful. Unlike other Denzity Insights videos, this episode focused more on how real estate professionals adapt and continue doing business during the pandemic. We feel it is important to showcase the efforts Jo and his company had made to build an online presence, think outside the box and try new things – and inspiration for the industry as a whole to reconsider its reservations on digitization and digital marketing. In the next episode, we will go more in-depth on the projects Jo gets to deal with.

▶ About the guest:

Jo Lodder is the founder of Partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

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Market Updates

Hokkaido Property: SnowDog Village with Jo Lodder at SnowDog

This is the second part of our interview with Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, Jo shares some opportunities and his outlook on real estate in Hokkaido and SnowDog Village. In this episode, we cover the underutilisation of Hokkaido during the Summer and how Jo sees this as a fantastic opportunity. If you know anyone who is invested in the region, please share this episode with them. Hope you enjoy the show!

Key Discussions

The outlook of real estate in Hokkaido and SnowDog Village
Emerging opportunities in Hokkaido during the summer
Growth potential in Niseko
I appreciate how Jo is sharing his future outlook in this episode. I know a lot of institutions and professional investors have tried to participate in the Hokkaido real estate market. I feel bringing in mountain biking sports during the summer can be a game-changer for properties in Hokkaido. If Niseko becomes a summer sports destination, there is a lot of growth potential. If you’d like to chat with Jo, you can refer to his contact information in our show notes.

我很感激Jo在這一集裏分享他對未來的展望。我知道很多機构和專業投資者都試圖參與北海道房地產市場。我覺得在夏天引入山地自行車運動可以改變北海道地產的遊戲規則。如果尼塞科成為夏季運動的目的地,有很大的增長潜力。如果你想和Jo聊天,你可以在我們的節目單上看到他的聯繫方式。

▶ About the guest:

Jo Lodder is the founder partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

Categories
Market Updates

Digital Marketing KPI for Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Setting the Right KPIs
Quantifying Content Quality
Better Picture of the Audience’s Preferences
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

This is probably the best segment within the full interview. Setting the right KPIs is very important and it could affect your definition of success in your digital marketing effort. A lot of my friends in real estate and traditional businesses care about crossing out KPIs that look good but don’t really give good feedback for future development, such as the number of likes or hearts and the number of people who land on the website. There is a lot more nuance to finding good KPIs. Questions like “how can you quantify content quality” and “which areas/segments garnered more attention from the audience” can give you a better picture of your audience’s preferences and give you solid feedback on how to improve aspects of your marketing effort.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

▶ 關鍵點:

設定適當的KPI
量化內容的質量
更好地瞭解觀眾的喜好
在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

▶ 我們的感想:

這應該是整個訪問中最精彩的一環。訂立準確的KPI(關鍵績效指標)是非常重要的,它會影響你對於數位營銷成功率的定義。我很多在房地產或商界的朋友都很擔心KPI未必能量化他們的努力,例如「讚好」或給「心心」的人數,或是進入網站的人數。影響KPI還有很多不同的因素。一些問題,例如「你如何能量化每個平台的內容質素」以及「哪些範疇或部份比較吸引你的觀眾駐足」,可以讓你對於觀眾喜好有更清晰的畫面,亦能給你一些回饋,協助你改善行銷策略的不同範疇。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.