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7 HIDDEN FEES When Purchasing Overseas Property

Buying a property overseas comes with many hidden costs that may come as a surprise to new investors. Even if you are familiar with the locations market – which should always be the case – here are the big fees to bear in mind.

1. Stamp Duty

Anywhere from 0% to 15%

Stamp duty as we know it began in Spain in the 1600’s and quickly became a  standard practice for most governments. It requires a significant amount of administration to transfer a piece of land to an individual, and the charges involved are collectively known as stamp duty.

The tax is dependent on the property’s price and location and under certain prices, and can sometimes be waived. In most cases, the rate is higher for foreigners compared to the locals, though there are ways to reduce or avoid it.  Government’s support home buyers by reducing or eliminating stamp duty for first time buyers, or by offering a stamp duty holiday, which recently happened in the UK and gave buyers up to £15,000 in savings. 

A stamp duty calculator from HK based IP Global.

2. Agent fees

Roughly 5%, though varies on service

If you don’t decide to use an online portal, a good agent is crucial for a smooth investment journey. But their services do come with significant cost. Most of the time it is commission base, and the percentage can go as high as 6%. However, it does ultimately depend on the service. A boutique, overseas realtor will charge astronomically higher than a local real estate agent.

Agents and brokers are essential personnel to any property transaction.

Whether you are the buyer or the seller, you will have to deal with these fees. But, you can avoid these with online aggregators. Portal listings can help promote your own listing or streamline your property search, cutting out reliance on the middle man.

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3. Exchange Rate, the “Stealth Premium”

Another major consideration while investing overseas is the currency exchange rate. How strong is the currency in the country of purchase? Moving to a more developed market with a stronger currency from a weaker currency can mean a large loss of value. A weakened US dollar is currently disrupting global investment practice.

Example Case:

For example, a house costing €100,000 will cost US$133,000 at an exchange rate of US$1.33 per euro. However, with an exchange rate of US$1.05 per euro, the same house would cost US$105,000. That is massive difference of nearly $30,000 and can make or break a transaction.

4. PST ( Provincial Sales Tax)

Provincial Sales Tax is another fee that can be levied depending on where you purchase your property. However, PST does not always fall on the home buyer, and it varies radically between regions.

Toronto – one of Canada’s most energetic property markets.

In Canada, for example, the province of Alberta has no sales tax (relying instead on oil profits), but British Columbia and most other regions specify that “various services connected with tangible personal property” are subject to tax. The provinces of Ontario, Nova Scotia, New Brunswick and Newfoundland & Labrador are all underneath a “Harmonized Sales Tax” plan.

5. Conveyance fees

£500 to £1,300

Before title transfer, a licensed conveyer will be checking the entire transaction cycle for any red flags, and organize the documents required by the lender.

Should you apply for a mortgage, the bank will evaluate the risk of it’s investment in you through a property evaluation. As part of the diligence process, they will conduct a survey of the property and due diligence into its records.

Running a property evaluation is a wise decision in deciding the property price, and while it is not as high as the other fees, it should definitely be on the radar.

6. Property Insurance

Highly varied depending on amount protected

Property insurance is not always a legal requirement, especially for residential investments, although is may be required by the lender.

With that said, it is typically better safe than sorry, and insurance does enable more secure and promising investment by covering potential losses. With that said, he insurance itself is also very costly, given the fact that property investment comes with many types of insurance.

If you seek to purchase as a landlord, consider both building insurance and loss of rent insurance to further protect your asset.

7. Loan Administration Fees

If you take out a loan for your purchase, there are associated smaller fees that handle the cost of administrative work for your account. The loan application and ongoing loan fee are relatively small, but can add on a few extra hundred pounds per year.

In summary, policies and tax systems vary widely across jurisdictions, but buyers in an unfamiliar market can ease the process by following the following steps.

  1. Establish your goal (location, property use, rate of return, management)
  2. Identify your price range
  3. Carry out real estate research online
  4. Run due diligence on documents, taxes, and policies
  5. Contact the agency or owner in charge of the listing
  6. Come to an arrangement and prepare the necessary documents
  7. Organize a mortgage agreement with a lender – if necessary
  8. Get the lease/agreement
  9. Make the purchase

Whether its carrying out proper market research to get the best deal, getting a loan to have a good budget, or running a due diligence check, understanding the fees above and more intricacies about property purchasing are crucial for any investor.

This just the beginning of the conversation

At Denzity, we publish personal finance and investment articles for the young professional. If you have any questions and comments, write them below or reach out to our team here. Stay tuned for more investor focused content, financial advice, and industry updates.

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The 4 Distinct Financial Habits of Asian Millennials

June 29th | Hong Kong

Asia has seen massive development, from the 80’s onwards, especially after Greater China’s “opening up” (改革开放 gǎigé kāifàng). Millennials’ financial habits- which are having a huge impact on the market – were influenced by the turbulent times of the 80’s, 90’s, and early 2000’s that they grew up in. Here are a few of them.

1. They are Strong Savers

Millennials aren’t known for their financial stability, but those in Asia have consistently higher savings than their western counterparts. This is no surprise when considering the strong culture of saving in Greater China – after China’s entry into the WTO in 2001, savings peaked at over 50% of GDP in 2008 – the average is around 20%.

In a recent Mckinsey report, three-quarters of respondents born between 1995 and 1999 said they intend to plan consumption and reduce spending, indicating a growing financial savviness.

Millennials in APAC are strong savers, despite their disinterest in stocks, compounding interest, or interest rates, like young-middle aged western professionals.

More young to middle age professionals in APAC tend to live with their families, allowing them to save a higher percent of their earnings. What this means is although millennials wait longer to buy a house or personally invest, once they do, their commitment is backed up with more spending power.

2. They are International Spenders 

Asian students make up over half of foreign exchange students. Asian millennial’s international attitude is driven by experience abroad and growing up in a rapid age of globalisation. Universities in the UK, North America, or Australia can be up to 30% Asian students, which reflects the global and highly educated foundation of this increasingly wealthy consumer classes.

YamiBuy’s wild success selling Asian snacks and pantry items in the US is testament to increasingly international spending habits.

Asian exchange students, whether returning home or staying abroad after their studies, promote business cycles and consumer interests across cultures and time zones. YamiBuy is a perfect example. As an exchange student, Alex Zhou was disappointed by the lack of options for overseas students. He established YamiBuy, and soon it scaled into an USD $100 million dollar e-commerce solution for expats in the west craving the tastes of home.

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3. They drive Digital Payment

Millennials and younger generations in APAC have been much quicker to adopt e-payments than their counterparts in the west. This trend has exploded in recent years as the amount of e-wallet users has nearly quadrupled from 500 million to 2.1 billion – China and India alone account for 70% of all e-wallet users.

This bodes well for the retailer. Mobile payment integration means quicker transactions, streamlined monetisation, and more approval from tech-savvy consumers.

Asia leads in the mobile payment and e-payment boom

4. They are Cautious, but Modern Investors

Compared to Gen X and Baby Boomers, Millennials are comfortable with crypto. Despite the recent crackdown on Coinbase, it is easy to register and begin retail trading on a crypto exchange. According to one survey, up to 45% millennials in APAC said “they are likely to consider using cryptocurrency in the next year.”

Location matters – Those in Thailand and India are more comfortable (46% and 44%, respectively) than consumers in Australia (17%).

This is not just for cryptocurrency, while millennials are more cautious investors, they are behind new trends in financial markets, driving up and selecting securities that are more involved with sustainability and innovation & tech.

In Conclusion…

Millennials represent a vast portion of the population in Asia, and these four habits don’t begin to explain it. In some cases, high prices leads to the phenomenon of “躺平” (“lay flat”), where young workers stop at minimum wage and don’t plan past basic expenses, or in opposite cases, to revolutionary investments in ESG or tech & innovation.

This just the beginning of the conversation

At Denzity, we publish personal finance and investment articles for the young professional. If you have any questions and comments, write them below or reach out to our team here. Stay tuned for more investor focused content, financial advice, and industry updates.

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HATED? Well, There’s No Such Thing As Bad Publicity Ft. Jo Lam 林作 // 討厭或仇恨? 其實根本並沒有所謂的壞宣傳。Ft. 林作

In this episode, we interview Jo Lam, one of Hong Kong’s most controversial KOL’s. This Oxford graduate went from law to the entertainment industry and now works in insurance. What is his mindset, and how does he deal with constant criticism?

Jo Lam is an expert in dealing with haters. Many in Hong Kong criticized his alternative career path and status as an influencer, although it’s all part of his personal brand. Who really is Jo Lam – what is his story?

Early on, he transitioned from studying maths to law after realizing the opportunity that the legal industry had. However, he was severely disappointed with what he had expected.

Jo left the industry and gained serious media attention for his iconoclastic behavior and straightforward attitude. 

Now, he applies his sideways thinking to the insurance industry and remains a popular KOL.

His story reveals valuable nuggets of information for anyone hoping to build their own brand. His strategy is direct and quick to gain a fanbase.

“Hong Kong is a famously cutthroat market, and in order to survive, businesses need to stand out” 

Tune in to the episode above and the following video of our miniseries to learn how Jo did so, and gain some insights on how you can do the same. 

▶ About the guest:

Mr Lam went to Harrow Public School and Oxford University, receiving his Diploma in Law from the University of Law in 2012.

In 2015, Mr Lam officially became a practicing barrister in Hong Kong and practiced at Zhang O’Seo Great Law Firm, one of Hong Kong’s oldest barristers.

In November 2015, he stood for election to the Longxing District Council elections in Huang Daxian District. In 2017 and later, he pivoted more towards media and entertainment.

Most recently, only 2 months after joining the insurance industry, he has signed 30 policies in just two months (as of June of that year) as a financial planning consultant for Prudential in the UK, with an annual premium of HK$1 million.

▶ Contact Jo Lam & His Team Here:

Facebook: https://www.facebook.com/jolamchok                            

LinkedIn: https://bit.ly/3Av6lda

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

Please note the following legal conditions:

Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.

You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the denzity.io/blog URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above. Paragraph

No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.

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TOP 4 SOLID REASONS To Buy UK Property

Before purchasing any overseas property, investors must consider the advantages of the UK market. The country boasts the 4th best property market in the world, and is a strong buy.

1. Variety of Options

London Metro Area. The Northwest. East Midlands. Scotland. The UK boasts a wide variety of property that is often overshadowed by exorbitant prices in posh residential neighborhoods.

In fact, the laws of supply and demand give investors options from houses in Durham for under £ 60,000 pounds to an extravagant £ 13 million pound home in Belgravia. In other words, you can break into the market with under $100,000 USD.

This variation among asset classes means different ROIs based on your risk profile and long-term goal. For example, Even in the famously expensive London market, there is a wide variety of prices.

Multi-million pound homes in Knightsbridge and Westminster draw attention away from the surprising affordability of other London districts.

2. Extensive Transport Infrastructure

With over 70 airports, 40 major ports, excellent rail links, and toll-free motorways, the UK offers residents strong transport links. The connection between suburban and rural areas rank high among EU members and are only strengthening. On top of domestic railway lines, Eurostar also links the UK to the rest of Europe.

In May 2021, the Transport Minister has revealed plans to inject £401 million pounds into transport infrastructure. New stations will be built along the northern Transpennine route, especially between Leeds, Manchester, and York, along with upgrades between York and Church Fenton.

Record levels of transport investment will promote new property markets.

The respective locations’ real estate prices will mushroom as the investments in infrastructure are realized over the next few years, and have already seen surges in market energy.

3. Post-Covid Bounceback

Despite a new stamp duty for non-residents, property firm Strutt and Parker is predicting higher transaction volumes than last year. In fact, they have released a five-year forecast which estimates up to 35% growth.

On top of that, Prime Central London’s lettings have seen a YoY decline of -6.7%, compared to a worst-case prediction of -10%. While market indicators do not match pre-Covid peaks, they indicate a slow return that still offers an opportunity for investors to break in.

London is among one of many markets that is expected to bounce back.

The sector can see continued government support through planning system reforms and increasing demand for new-builds between homebuyers and investors.

4. Strong International Community

The UK and its popular metro areas have consistently attracted foreigners. So much so, that King’s College research shows foreign investment is responsible for prices being 3 times higher than they otherwise would be.

The country is home to millions of immigrants and is often the primary choice of investors due to its high level of internationality. In fact, only 20% of investment volume is purchased by UK citizens. In the same 2021 JLL market report, the research breaks down the purchaser nationality into the following percentages:

  1. USA: 36%
  2. UK 20%
  3. Hong Kong: 12%
  4. Czech Republic: 10%
  5. Germany: 10%
  6. China: 4%
  7. Other: 7%

The markets of the “new normal” are on a shaky recovery, though still offer plenty of options for professionals to invest their hard-earned cash. Going forward, policy changes in EU relations or stamp duty is sure to impact property prices, and our future publications will keep you up to date on property trends to be aware of in the UK.

Now that you’re here…

At Denzity, we help international investors find their next property. If you have any questions about your next purchase, reach out to our team, here. Stay tuned for more location-based articles, investor focused content, and listings from our clients.

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You’ve Saved $100,000 USD – What Property Can You Get?

How expensive is a house, truly? Prices are wildly different around the world, and many markets offer a much lower break-in cost than saturated cities like London or NYC.

While real estate requires a greater financial commitment than other asset classes, the amount needed to own a property is not as high as many think. If a middle aged, well-to-do professional has accrued $100,000 USD in savings, they have opened themselves up to a world of different opportunities.

Malaysia

The hefty sum of $100K USD will easily find a residence in Malaysia. In late 2020, the average home price was approximately $103K USD, with vast discrepancy across locations. For example, a modern penthouse in a glitzy neighborhood of Kuala Lumpur may cost millions of USD, while an apartment in Malacca may go as low as 50,000.

Kuala Lumpur’s Petronas Twin Towers, which dominate the skyline of the up and coming city.

Malaysia’s buzzing property market has followed strong domestic growth and accelerating foreign investment. On top of that, there is an overabundance of homes – the home supply increased by 3.6 annually between 2015 to 2019, over double the population growth rate of 1.6%.

Cambodia

Cambodia has long been a frontier market that has not been as connected to global markets. For that reason – even after a recent surge in foreign investment – prices remain low.

Condos in modern development in the capital of Pnom Phen are easily found in the 50,000-100,000 USD range, and international companies setting up shop means strong future growth.

Pnom Phen, Cambodia’s sprawling capital city, is catching many overseas investors’ eyes.

In addition, the capital lacks expat-quality housing in several areas – especially in in Daun Penh, Chamkarmon, and 7 Makara.

With 100K, the adventurous investor has multiple options: Buy two properties and collect the rent and future return from both. Spend $50,000-$75,000 on one property, and put $20,000 worth of renovation work into it to push the market price well above $100,000.

The Philippines

The Philippines has seen a staggering amount of growth in the last decade as investors and foreign companies have flocked to it. However, investment has been uneven, and certain regions have skyrocketed while others were left behind.

For the private investor, this means a wide variety of options. In Makati and Bonifacio Global City, luxury residential prices can reflect New York or London – definitely out of the 100K USD range.

But for more modest houses outside of the city center, or in Cebu and other provinces, a home can be purchased mortgage-free with the 4.8 million pesos that 100K USD translates to.

Rents have also been surging in metro Manila, which bodes well for the landlord. In 2020, the average rental price of a property in Manila was roughly 154% of the average local monthly salary.

El Nido, one of many idyllic vacation spots whose prices are a fraction of Manila’s Makati & BGC districts.

Developed markets are another story

UK: As of 2021, the average house price in England is £267k, which comes out to USD $376,000.

Australia: Surprisingly, houses are more expensive than ever, as of late 2020 the national average was $853,000 AUD, or USD $656,000 .

Canada: Canada’s average price for a house sits above USD $570,000.

USA: The average house in the US costs USD $347,000.

So what can $100,000 USD be used for?

1. While $100k does not buy outright ownership, it is a high downpayment essentially anywhere in these countries. The higher the down payment, the quicker your ownership is secure and profitable.

2. Alternatively, an investor could pool their $100,000 with family, friends, or likeminded partners, for shared ownership.

3. Investing in buy-to-let property does not require an outright purchase of the property, and with the help of a secure loan can deliver a dual income stream from rent and property appreciation.

4. The prices above reflect an average pulled higher by demand in main metro areas. Selecting a low-price rural or suburban market or future development project can fit a full purchase within the USD $100,000 budget.

The example of Hong Kong

In Hong Kong, property remains absurdly expensive, and residents have increasingly looked abroad to invest their heard earned savings.

Hong Kong property has long since been unsustainably unaffordable.

More than 60,000 residents – or one in every 125 – have a net worth of at least US$5 million. Between the city’s condensed wealth, political tension, and exasperation with exorbitant local prices, sentiment to invest overseas is strong. Hopefully, that will also decrease domestic demand and make housing more affordable.

Hong Kongers – and any investor from similar markets – will find relief in the affordability and high yield of overseas property, and would do well to capitalize on the opportunities.

Now that you’re here…

At Denzity, we help international investors find their next property. If you have any questions about your next purchase, reach out to our team, here. Stay tuned for more location-based articles, investor focused content, and listings from our clients.

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KEY To Brand Building: Authenticity with Dr. Edwin Lee 李根興| 品牌建設的關鍵:與李根興 談論品牌真實性的重要

In this final episode with Edwin Lee 李根興, Edwin talks about the importance of authenticity to building an outstanding and lasting real estate brand.

This episode culminates our three-part series with Dr. Edwin Lee, founder of Bridgeway Funds. From leaving a career in finance to building up a successful fund in Hong Kong, he’s shared with us his insights for business and life. In this last episode, he stressed the importance of authenticity: Be authentic with both yourself and others about your mission and apply “passion & courage,” to each day.

You can see a successful example of this in Edwin’s community.

Early on in the process, Edwin realized the power of developing a loyal base. By sharing daily updates, tips for industry stakeholders, and developing his online presence, he has forged a strong connection with the now thousands of follows who tune in for his content.

How did this help the performance of his business? Asides from educating thousands of people, each watcher, reader, and subscriber means more exposure for his transactions. Whereas other property leaders may rely solely on agents and their personal network to find clients and generate interest, Edwin can broadcast en-masse with one post.

Agents are the bedrock of real estate transactions, however, developing a strong community through authenticity and pragmatic business practices has channeled momentum and support.

While there is no one-size-fits-all formula for success in the real estate industry, curating an online presence to drive interest and build trust has become a necessity.

How exactly did he do it, and where do you really begin? Tune in to the above video to find out.

We trust the above video contains some useful insight, and hope you’ve enjoyed our miniseries featuring Hong Kong’s Edwin Lee!

▶ About the guest:

Dr. Edwin Lee is the Founder of Bridgeway Prime Shop Fund Management Ltd, the first SFC (Securities Future Commission) licensed fund management that focuses exclusively on shop properties investment in Hong Kong and major cities worldwide.

Edwin established Bridgeway (Originally HKBI) in 2001 after being an investment banker at Credit Suisse First Boston in New York and Hong Kong. Over the past decade, Bridgeway has grown from a one-man company to become the leading business startup consulting company adopting the Business Build-Operate-Transfer (BOT) model with 300 staff in Hong Kong. As of June 30, 2013, Bridgeway has completed 1,11 business sales transactions and built 78 businesses for entrepreneurs to purchase as ready-made-businesses. Bridegeway now focuses exclusively on property fund management, an SFC regulated type 4 and 9 activities in Hong Kong.

Edwin was the sole awardee of the 2010 Hong Kong Business Awards: Young Entrepreneur Award by DHL/South China Morning Post. He was also named the Innovative Entrepreneur of the Year 2007 by the City Junior Chamber of Hong Kong and Entrepreneur of the Year 2012 by Capital Magazine.

Edwin was the youngest and first non-American Chairman (2009) in the 29-year history of the International Business Brokers Association (IBBA), the world’s largest association for business brokers based in Chicago, USA. Edwin is currently a Board Member of Cyberport Hong Kong. He is a U.S. CPA and a Chartered Financial Analyst (CFA). Edwin received his B.S. Finance and M.S. Accounting from University of Southern California, USA. He has completed his Doctor of Business Administration (DBA) degree at the HK PolyU with a research focus in entrepreneurial motivation and decision making. Edwin has also completed the 3-year Owner President/ Management Program at Harvard Business School.

Edwin is one of the awardees of the 2011 Ten Outstanding Young Persons Selection organized by Junior Chamber International.

▶ Contact Edwin & His Team Here:

Website: https://www.bwfund.com/

Facebook: https://www.facebook.com/BridgewayPrimeShopFund                                     

LinkedIn: https://bit.ly/3z7gX1j

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

Please note the following legal conditions:

Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.

You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the denzity.io/blog URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above. Paragraph

No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.

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Real Estate New Norm: Adapt and Strive with Jo Lodder at SnowDog

We had the pleasure to interview Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, we interview Jo Loddar on his experience of dealing with Covid, and how he carried the project through this difficult time. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties.

In this episode, Jo talks about managing hospitality type properties, establishing an online presence, and tips for the real estate industry to persist in this new Covid norm. Hope you enjoy the show!

Key Discussions

managing hospitality type properties
establishing an online presence
tips for the real estate industry to persist in this new Covid norm
This episode is quite insightful. Unlike other Denzity Insights videos, this episode focused more on how real estate professionals adapt and continue doing business during the pandemic. We feel it is important to showcase the efforts Jo and his company had made to build an online presence, think outside the box and try new things – and inspiration for the industry as a whole to reconsider its reservations on digitization and digital marketing. In the next episode, we will go more in-depth on the projects Jo gets to deal with.

▶ About the guest:

Jo Lodder is the founder of Partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

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Market Updates

Hokkaido Property: SnowDog Village with Jo Lodder at SnowDog

This is the second part of our interview with Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, Jo shares some opportunities and his outlook on real estate in Hokkaido and SnowDog Village. In this episode, we cover the underutilisation of Hokkaido during the Summer and how Jo sees this as a fantastic opportunity. If you know anyone who is invested in the region, please share this episode with them. Hope you enjoy the show!

Key Discussions

The outlook of real estate in Hokkaido and SnowDog Village
Emerging opportunities in Hokkaido during the summer
Growth potential in Niseko
I appreciate how Jo is sharing his future outlook in this episode. I know a lot of institutions and professional investors have tried to participate in the Hokkaido real estate market. I feel bringing in mountain biking sports during the summer can be a game-changer for properties in Hokkaido. If Niseko becomes a summer sports destination, there is a lot of growth potential. If you’d like to chat with Jo, you can refer to his contact information in our show notes.

我很感激Jo在這一集裏分享他對未來的展望。我知道很多機构和專業投資者都試圖參與北海道房地產市場。我覺得在夏天引入山地自行車運動可以改變北海道地產的遊戲規則。如果尼塞科成為夏季運動的目的地,有很大的增長潜力。如果你想和Jo聊天,你可以在我們的節目單上看到他的聯繫方式。

▶ About the guest:

Jo Lodder is the founder partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

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Market Updates

Digital Marketing KPI for Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Setting the Right KPIs
Quantifying Content Quality
Better Picture of the Audience’s Preferences
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

This is probably the best segment within the full interview. Setting the right KPIs is very important and it could affect your definition of success in your digital marketing effort. A lot of my friends in real estate and traditional businesses care about crossing out KPIs that look good but don’t really give good feedback for future development, such as the number of likes or hearts and the number of people who land on the website. There is a lot more nuance to finding good KPIs. Questions like “how can you quantify content quality” and “which areas/segments garnered more attention from the audience” can give you a better picture of your audience’s preferences and give you solid feedback on how to improve aspects of your marketing effort.

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

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The New Age Real Estate Expert: Agency, Media, and AI with Prash Nayar