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Real Estate New Norm: Adapt and Strive with Jo Lodder at SnowDog

We had the pleasure to interview Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, we interview Jo Loddar on his experience of dealing with Covid, and how he carried the project through this difficult time. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties.

In this episode, Jo talks about managing hospitality type properties, establishing an online presence, and tips for the real estate industry to persist in this new Covid norm. Hope you enjoy the show!

Key Discussions

managing hospitality type properties
establishing an online presence
tips for the real estate industry to persist in this new Covid norm
This episode is quite insightful. Unlike other Denzity Insights videos, this episode focused more on how real estate professionals adapt and continue doing business during the pandemic. We feel it is important to showcase the efforts Jo and his company had made to build an online presence, think outside the box and try new things – and inspiration for the industry as a whole to reconsider its reservations on digitization and digital marketing. In the next episode, we will go more in-depth on the projects Jo gets to deal with.

▶ About the guest:

Jo Lodder is the founder of Partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

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Market Updates

Hokkaido Property: SnowDog Village with Jo Lodder at SnowDog

This is the second part of our interview with Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, Jo shares some opportunities and his outlook on real estate in Hokkaido and SnowDog Village. In this episode, we cover the underutilisation of Hokkaido during the Summer and how Jo sees this as a fantastic opportunity. If you know anyone who is invested in the region, please share this episode with them. Hope you enjoy the show!

Key Discussions

The outlook of real estate in Hokkaido and SnowDog Village
Emerging opportunities in Hokkaido during the summer
Growth potential in Niseko
I appreciate how Jo is sharing his future outlook in this episode. I know a lot of institutions and professional investors have tried to participate in the Hokkaido real estate market. I feel bringing in mountain biking sports during the summer can be a game-changer for properties in Hokkaido. If Niseko becomes a summer sports destination, there is a lot of growth potential. If you’d like to chat with Jo, you can refer to his contact information in our show notes.

我很感激Jo在這一集裏分享他對未來的展望。我知道很多機构和專業投資者都試圖參與北海道房地產市場。我覺得在夏天引入山地自行車運動可以改變北海道地產的遊戲規則。如果尼塞科成為夏季運動的目的地,有很大的增長潜力。如果你想和Jo聊天,你可以在我們的節目單上看到他的聯繫方式。

▶ About the guest:

Jo Lodder is the founder partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

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Market Updates

Digital Marketing KPI for Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Setting the Right KPIs
Quantifying Content Quality
Better Picture of the Audience’s Preferences
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

This is probably the best segment within the full interview. Setting the right KPIs is very important and it could affect your definition of success in your digital marketing effort. A lot of my friends in real estate and traditional businesses care about crossing out KPIs that look good but don’t really give good feedback for future development, such as the number of likes or hearts and the number of people who land on the website. There is a lot more nuance to finding good KPIs. Questions like “how can you quantify content quality” and “which areas/segments garnered more attention from the audience” can give you a better picture of your audience’s preferences and give you solid feedback on how to improve aspects of your marketing effort.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

▶ 關鍵點:

設定適當的KPI
量化內容的質量
更好地瞭解觀眾的喜好
在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

▶ 我們的感想:

這應該是整個訪問中最精彩的一環。訂立準確的KPI(關鍵績效指標)是非常重要的,它會影響你對於數位營銷成功率的定義。我很多在房地產或商界的朋友都很擔心KPI未必能量化他們的努力,例如「讚好」或給「心心」的人數,或是進入網站的人數。影響KPI還有很多不同的因素。一些問題,例如「你如何能量化每個平台的內容質素」以及「哪些範疇或部份比較吸引你的觀眾駐足」,可以讓你對於觀眾喜好有更清晰的畫面,亦能給你一些回饋,協助你改善行銷策略的不同範疇。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

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Market Updates

The New Age Real Estate Expert: Agency, Media, and AI with Prash Nayar

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Market Updates

Expand Your Business in the Asia Real Estate Industry Today

The Internet is a double-edged sword for real estate agents. On one hand, it is now easier for agents to communicate with potential clients and advertise their businesses using all kinds of social media platforms. Yet, on the other hand, clients may be sceptical and they’re not sure who to trust online where they can find millions and millions of real estate agents. In addition to the coronavirus pandemic, many businesses changed their business models to focus more on their online development. How can one stand out in such an ever-changing market?

Denzity here offers you your business solution. As an online PropTech platform, Denzity can provide you the opportunity to showcase your expertise to all potential clients in Hong Kong. You can build up a profile on Denzity showing basic contact information of yourself, and more importantly, share your professional insights through our appealing Denzity packages, and reach out to clients like you can never imagine before.

Let’s say you’re an expert for the Vietnam real estate market. In the past, you may be working freelance or with an agency, and all you can do is wait for clients to come to you, or expand your business client by client. However, now with Denzity packages, you can proactively share your insights about the Vietnam real estate market with anyone who browses the Denzity website. You can also interact with users through the Q&A session, or even be a guest on our latest YouTube program Denzity Insights to share your experiences with founder Darren Wong. We all know that investors are prudent when it comes to real estate investment, so credibility and professionalism are very important. Through these opportunities, you can show clients how well you know your stuff and your willingness to help them solve their problems. And that, boys and girls, is how you build your reputation and personal brand.

Modern problems require modern solutions. As a real estate expert, it is important to keep up with the real estate market trends as well as global trends. In times of changes, it is always easier to stay in the comfort zone and follow the traditional way. But in this fast-paced society, this isn’t going to work. Real estate experts nowadays have to be more creative and determined than ever to earn a place in this competitive market. Instead of being distant with lots of forms to fill in and lots of emails back-and-forth, it is essential to directly add value for clients. With Denzity packages, you can interact with potential clients directly, answer their questions, and lead them through the uncertainties of real estate investments. Many experts may worry about how to position their businesses in the digital era and how it may impact their businesses. Denzity can be a good starting point for you to transit to the modern real estate industry.

Around 2,000 real estate agencies and agents have been using Denzity packages to promote their businesses since our launch in 2019, including experts specializing in around 100 markets like the Hong Kong real estate market and Malaysia real estate market. Join us today as an Denzity Expert and enjoy our exclusive Denzity package to further expand your business. Email us at hi@denzity.io. It is your time to shine.

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Denzity Insights – Standing on the shoulders of real estate experts

It is never an easy decision to purchase real estate, especially when you don’t know a lot about this industry. You may wonder, is there a way to get in touch with some sort of real estate experts and learn more about a specific topic regarding real estate equity investment? Guess what, there is! Denzity Insights is a new education video series launched by Denzity. Real estate experts from all over the world are invited to speak with Denzity founder Darren Wong through an online meeting and share their professional experiences of a particular aspect of the real estate industry. We hope that through Denzity Insights, real estate investment knowledge can be more approachable for everyone.

Like doctors, each real estate expert has their specialties. It can be a particular oversea market like the Vietnam real estate market or Malaysian real estate market, or something more interesting like Feng Shui or artificial intelligence in real estate. In each episode, our real estate experts will focus primarily on one to two topics and discuss it in depth with Darren. Thanks to his professional background in the real estate industry, Darren will guide audiences through a journey of knowledge exploration. To suit the need of different audiences, Denzity will also provide a bilingual transcript of these videos, making it easier to comprehend even as a real estate equity investment beginner.

As a real estate amateur, there are way too many channels nowadays to get information. However, here at Denzity, we help you to gather everything you need. Reliable and renowned real estate agents and agencies, the communication channels with other people in the real estate community, and a comprehensive yellow page to find every kind of expert you need. Now the Denzity Insights series can be a good starting point for you to learn something new in the real estate field. If you’re interested in a particular topic, let’s say the Malaysian real estate market. Still, you’re not sure where or how to get started, we recommend you to start watching the “A Guide To The Malaysia Real Estate Market with Amos Lim” to lay a strong foundation on this topic. Then you can make use of that knowledge to do a Google search, or talk to a real estate agent in real life.

Why not start right off with Googling then, you may ask. While it may be convenient and easy to look something up online and get billions of results in seconds, the information you find may be too generic, or even inaccurate and useless. Without some basic knowledge on that matter, people may easily be misled, or even worse, scammed. In these situations, it is best to seek help from an expert. Through Denzity Insights, you can communicate with real estate experts and raise specific questions. Our experts will also answer each question in detail and give practical tips, instead of providing generic advice like those you may find in a random search result on Google. In the comments section, you can also interact with the real estate community sharing a similar interest. Our real estate community can not only provide the community support you need, but it also helps us to monitor the performance of our experts to maintain our credibility.

Denzity Insights is an ongoing project. In the future, we will invite more experts to share their work with us. If you have any questions or any particular topic you’re interested in, please feel free to send us an email or leave a comment on our site.

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Market Updates

Featured on am730: Hong Kong Properties Are Seriously Unaffordable For Millennials

Hong Kong Properties Are Seriously Unaffordable For Millennials

Hong Kong people would agree that the dream of owning a home is challenging for most millennials. On top of the land shortage, the increasing cost of living has taken away millennials’ dream to save up for their dream home. Even though this news wouldn’t surprise many people, how bad has the situation become? According to the annual Demographia Housing Affordability Survey, Hong Kong is the most expensive city to live in – 10th consecutive years! The status is unlikely to be toppled soon. A Hong Kong family would need to save up for almost 21 years, which is around twice the time needed for the runner ups, to afford a home in the city. What’s worse? Our Hong Kong Foundation, a think tank established by former chief executive Tung Chee-Hwa, predicts the average flat size will contract further to less than 430 sq. ft in the next few years, accounting for 45 percent of private housing supply in 2019. Imagine a 400 sq. ft space is roughly the size of a typical two-car garage – there is barely any wiggle room left with a kitchen, bathroom, and a single-bed mattress!

These conditions not only have caused bad living standards for millennials but their financial status is also in a tough situation. According to Numbeo (a research and data site), a single Hong Kong person’s monthly cost is no less than HKD 8,000. With an average monthly rent of more than HKD 10,000 for a 400 sq. ft flat, millennials might only have a few thousand left for savings. With all the increasing expenditures for daily necessities and expensive living costs, millennials barely save any to invest in Hong Kong real estate. It is time to rethink, “Is there a better place to invest in real estate?”, and “Is Hong Kong suitable for real estate investments?”

With social unrest and the COVID-19 pandemic, Hong Kong millennials grow interests in Southeast Asian real estate markets, such as the Malaysia real estate market and the Vietnam real estate market. They feel Southeast Asian countries have a better economic environment, while barriers to participating in real estate investing are lower than most emerging markets. According to Global Property Guide, the average price per sq. ft in Hong Kong is HKD 20,570, while average prices per sq. ft in Malaysia and Vietnam are HKD 2,480 and HKD 1,643. Purchasing a Hong Kong property costs almost ten times more expensive than that in other Southeast Asian countries! No wonder that Hong Kong millennials have decided to look elsewhere.

Hong Kong millennials must realize that there are plenty of real estate investment opportunities outside of Hong Kong waiting for them to discover. With the rise of PropTech, investors can now be more accessible to global real estate investment opportunities and have a better-informed decision to put their hard-earned savings to work. With our platform (https://denzity.io/), we let investors focus on what matters most: getting a better sense of where, what, and how to invest in real estate worldwide that they have never thought of before effortlessly.

香港80後嚴重付不起物業

香港人會同意夢想擁有房產對於香港80後非常困難的。除了土地短缺,生活成本的上漲更是奪走了80後為自己夢想家園儲蓄的夢想。雖然這些都不會讓很多人驚訝,可是情況會變得有多差?根據每年Demographia Housing Affordability Survey,香港連續十年成為生活最昂貴的城市!而且,這情況近期不會被推翻。一個香港家庭需要儲蓄21年才能在自己城市負擔起自己的房子,是其他國度城市人需要的兩倍時間。團結香港資金,一個前特首智董建華創立的囊團,預計未來幾年平均單位面積將縮小至430平方英尺以下,佔2019私人住房供應的45%。想像一個400平方英尺的空間相等於兩個標準車庫 — 裝進廚房、浴室和單人床床墊後也幾乎沒有擺動空間!

這些條件不但導致80後生活水平惡劣,而且在財務狀況也面臨嚴峻問題。根據Numbeo,一位香港人每月費用不少於 HKD 8000。對於一個400平方英尺的房子,平均每月租金超過 HKD10000,80後可能只剩下幾千塊錢儲蓄。隨著日用指出昂貴和生活費用增加,80後不可能積蓄任何錢投資香港房產。是時候重新考慮:「有更好的地方投資房產嗎?香港真的適合房產物業投資嗎?」

因為社會動盪與新冠病毒大流行,香港80後對於東南亞房產市場感興趣,如馬來西亞與越南的房產市場。他們覺得東南亞國家的經濟環境比較好,而且投資房地產的門檻比起其他新興市場還要低。根據Global Property Guide,香港物業每平方英尺平均價格HKD 20,570,而馬來西亞與越南物業則每平方英尺平均價格分別為HKD 2,480和HKD 1,643。在香港購買物業的價格是東南亞國家的十倍!難怪香港80後決定把目光鎖定其他地區。

香港80後必須知道香港以外還有很多房產投資機會等待他們去發現。隨著房產科技的興起,投資者現在可以更方便獲得全球房產投資機會與作出更明智的決定,將辛苦積累的金錢投資。通過我們的平台(https://denzity.io/),投資者會專注最重要的事情:探索他們想投資什麼、投資哪裡、怎麼輕鬆的投資全球海外房產。

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Hi, 2021

Hey 2021, we are back!

The past year has been… quite the journey. We start posting stuff online. Start making videos. Yes, lots and lots of them. Starting a YouTube channel. Start offering Denzity Portal to real estate agencies. We even decided to dress up now… just a little bit

If you are new here, our Denzity Insights is where we interview real estate experts to share their expertise and opinions to help you to learn more about all things real estate. Beside that, we are going to launch a new series, Denzity Lens – where we interview digital experts in fields, such as video creation and digital marketing, to helps real estate professionals learning how to build their online presence and become the best versions of themselves.

Click subscribe to our page so you won’t miss all the good stuff. We put up videos every Monday and Thursday. Let us know in the comment section what you’d like to see more and what you think of the videos. We hope you like them! And, as usual, above and beyond!

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Real Estate Knowledge

Things to consider when you buy a property overseas

Buying property overseas is undoubtedly more complicated than buying locally, especially when you do not have much experience. You will have to consider several factors and understand the risks associated with buying property abroad. This guide explores the difficulties you might face as well as some advice.

Understand the risks when buying property abroad
Tax – make sure you account for all the tax you will be liable to pay – the tax at home and in the country of purchase. Every country has its tax laws, so do your research correctly and seek professional legal and tax advice if required. You also need to think ahead. It’s common to be charged taxes when you buy a home and again when you sell it. Some places like Hong Kong impose stamp duty as an attempt to combat speculative practices. There may also be ongoing tax payments that you’ll need to make throughout the year. So you need to not just think about the tax when you buy the property, but also the tax when you own it and sell it in the future.

Check the eligibility – make sure that you have all the necessary permissions and eligibility before signing any form of contract with your real estate agency. Before buying any property overseas, it’s essential to check the local laws to make sure you are legally allowed to purchase real estate there. Even if you can buy real estate in a specific country, there might be some limitations. For example, in the Philippines, you can buy a unit in a condominium project – as long as the locals own 60% of the companies. Foreigners generally aren’t able to hold land. Vietnam, the hottest real estate hotspot in Asia, has similar restrictions too.

Funding – securing a mortgage can be tricky if you want to buy real estate abroad. There are other available options like developer financing for overseas investment. However, you have to explore the options carefully and assess your financial health. Also, the exchange rate matters. Even a tiny change to the exchange rate could significantly affect the value of your purchase and the return on your investment. The worst scenario – this could make a property or your mortgage repayments unaffordable overnight.

Beware of scams and deceptive marketing – buying property overseas involves risks, especially when you don’t know the market well. Don’t succumb to heavy pressure to sign up with a deposit before you’ve had a chance to go through everything carefully and obtain independent advice. Always reach out to reliable and reputable agents who have experience in that area.

Final words – do your research carefully
Don’t give away your hard-earned money because of inadequate research. There is plenty of information online. Do your research thoroughly and seek independent advice before making any deal. If you keep yourself aware of all the target country’s regulations and laws, it can help cut down the stress. That said, make sure you do your research right and consider all risks before making your international real estate purchase.