Market Updates

HATED? Well, There’s No Such Thing As Bad Publicity Ft. Jo Lam

In this episode, we interview Jo Lam, one of Hong Kong’s most controversial KOL’s. This Oxford graduate went from law to the entertainment industry and now works in insurance. What is his mindset, and how does he deal with constant criticism?

Jo Lam is an expert in dealing with haters. Many in Hong Kong criticized his alternative career path and status as an influencer, although it’s all part of his personal brand. Who really is Jo Lam – what is his story?

Early on, he transitioned from studying maths to law after realizing the opportunity that the legal industry had. However, he was severely disappointed with what he had expected.

Jo left the industry and gained serious media attention for his iconoclastic behavior and straightforward attitude. 

Now, he applies his sideways thinking to the insurance industry and remains a popular KOL.

His story reveals valuable nuggets of information for anyone hoping to build their own brand. His strategy is direct and quick to gain a fanbase.

“Hong Kong is a famously cutthroat market, and in order to survive, businesses need to stand out” 

Tune in to the episode above and the following video of our miniseries to learn how Jo did so, and gain some insights on how you can do the same. 

▶ About the guest:

Mr Lam went to Harrow Public School and Oxford University, receiving his Diploma in Law from the University of Law in 2012.

In 2015, Mr Lam officially became a practicing barrister in Hong Kong and practiced at Zhang O’Seo Great Law Firm, one of Hong Kong’s oldest barristers.

In November 2015, he stood for election to the Longxing District Council elections in Huang Daxian District. In 2017 and later, he pivoted more towards media and entertainment.

Most recently, only 2 months after joining the insurance industry, he has signed 30 policies in just two months (as of June of that year) as a financial planning consultant for Prudential in the UK, with an annual premium of HK$1 million.

▶ Contact Jo Lam & His Team Here:



▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

Please note the following legal conditions:

Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.

You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above. Paragraph

No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.