Categories
Market Updates

How to Promote Properties & High-Stakes Businesses with Lucie Wong

In this Lens episode, we sit down with Lucie Wong from MOVE Partners – a specialised marketing agency targetting high-stakes businesses such as real estate companies. 

We discuss how her company came about and quiz her on the differences between FMCGs (Fast-Moving Consumer Goods) and high-stake products. Lucie explains that FMCGs items are everyday items that usually involve emotional buying and marketing, citing Coca Cola as an example. Products sold by high-stake businesses usually involve a thorough and logical decision-making process where a customer has to understand the goals and risks of their investment. She highlights how companies must take different approaches depending on the kind of product they sell. 

While many decisions are dependent on each business situation, Lucie has three general tips for promoting properties and high-stake business

Consider to:

> Understand the Impact of Your Product

> Focus on Content: Articulate a Boring Product Creatively

> Focus on Media Buy

Lucie doubles down on the importance of using media to persuade potential buyers and provides important strategies to advertising more effectively. She suggests talking to customers (never skip this step) and keeping track of every single piece of data. She acknowledges that some firms may harbour concerns when trying Avante-Garde advertising methods, and advises them to never spend money on an inexperienced team or bad advertising idea.

Grab your notebook, find a pen and settle in for a watch to catch the deeper nuances of Lucie’s experience.

▶ About the Guest:

MOVE Partners is a specialized advertising agency started by Joseph Wong and Lucie Wong. They focus on helping specialist clients level up their advertisements for high-stake products. Joseph is an advertising industry veteran and Lucie Wong has extensive experience in the property industry and high-tech products, having handled marketing both globally and in the mainland Chinese area. MOVE partners has worked with over a hundred of the world’s best brands including AIA, Cathay Pacific, Xiaomi, acer, The Economist and more.

▶ Connect with Guest:

info@movepartners.co

lucie.wong@movepartners.co

www.movepartners.co

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

Please note the following legal conditions:

Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.

You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the denzity.io/blog URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above. ParagraphParagraph

No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.

Categories
Market Updates

Australia: The Market, Policies, and Prospects (2021)

  • Australia had an estimated total of AUD 4 trillion investment from foreign economies
  • Australia’s housing prices had an annual increase of more than 8%.
  • Sydney had the highest property sales among other cities, with a total of 2960 transactions (approximately 1.5 million AUD) as of 19 July 2021

Australia has always been a popular choice for foreign investment. Since it is one of the largest countries with a low population, it ranks among the toppers for having very little pollution and a clean environment. It is also a nation with great landscapes and high-quality life. Given its political stability, It is ranked as one of the safest countries in the world that has an excellent education system. It is also generally considered as a friendly place to live, work or study. As of 2020, Australia had over 7.6 million migrants.

Foreign Ownership

Australia is a major attraction to overseas investors, especially in real estate investment. However, it requires foreigners to obtain a permit from the Foreign Investment Review Board (FIRB) to purchase a property. Foreigners are also limited in buying specific types of properties. Although the purchase process might be a bit complicated, the number of properties owned by foreigners keeps increasing. By the end of 2020, an estimated total of AUD 4 trillion was invested in the country by foreign economies.

According to Knight Frank’s global house price index, housing prices increased by at least 7.3% across more than 50 countries, where Australia ranked 18th with an annual increase of more than 8%.

Global housing prices rose by 7.3% across 53 countries.

Popular Cities For Investment

Much like other diverse countries, Australia’s real estate industry is highly impacted by foreign investments. Since the COVID-19 hit with the inception of around a year-long lockdown, the number of yearly immigrants has fallen drastically. Surprisingly, Australia’s property prices didn’t drop at all. Amidst the pandemic, they kept skyrocketing even with a daily rise of AUD 1,266 in major cities like Sydney.

The latest data of the Australian property market showed the property sales trends across Sydney, Melbourne, Brisbane and two other major cities. In terms of sales as of 17 July 2021, Sydney was in the lead with 1762 house sales(approx. AUD920k) and 1198 unit sales(approx. AUD660k), followed by Melbourne(2896 total sales) and Brisbane (1608 total sales).

As expected, Sydney’s property values have the highest and fastest growth which is 16.4%. On the other hand, house prices in Melbourne increased by 0.3% in the past week and 10% in the past year; for Brisbane, it was 0.4% weekly and 12% annually. As you can see, the overall housing prices in Australia have increased significantly and are not affected by the pandemic. Therefore, it is a great place for investments.

Residential prices increase drastically from pre-pandemic levels.

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Government Policies

To support and encourage eligible first home buyers to purchase their home sooner, the government has implemented two schemes- The New Home Guarantee Scheme and The First Home Loan Deposit Scheme to the public.

Usually, first home buyers with a deposit of less than 20%, have to pay lenders’ mortgage insurance. However, after the introduction of both schemes, it has enabled first home buyers to purchase with a 5% deposit and singles with a 2% deposit. Property prices may still remain high, but this has definitely made Australian properties affordable again.

Prime Minister Scott Morrison announced The First Home Buyer Scheme.

Prospects

The above factors may have contributed to keeping the local property market stable for more than a year, but experts believe that the Australian property market might break its almost 20 year-long streak of booming prices very soon due to the ongoing lockdown that still has kept the countries’ borders closed. We may end up seeing a peak before there is a significant drop in property prices in the near future. However, it is still rather uncertain. With the introduction of various effective vaccines, the country might one day open up its borders. Once again opening doors to thousands of immigrants, which in turn will revive the market.

Conclusions

Whether or not you choose Australia as the next place to look for an overseas property, we hope these points help clarify what aspects of a country you should be clear about before investing in property. There is no one size fits all answer. For some, the risk of Australian housing prices peaking somewhere in the near future is worth the Australian lifestyle and ease of living, whereas others prefer to wait a bit longer until the prices get just right. Whatever is your preference, Denzity is here to help you make a better decision. Our Portal lists many overseas properties managed by trusted real estate companies all over the world. If there is a place to find your dream home this would be it! Check out https://blog.denzity.io/ to begin your home search!

PS: Special thanks to Denzity’s Research Team for drafting

Now that you’re here…

At Denzity, we help you find your next overseas property. If you have any enquiries about the above properties, or questions about the process, reach out to our team here. Stay tuned for more investor focused content, financial advice, and industry updates.

Disclaimer

Please note all the above stated is opinion only and does not constitute proper investment advice. Denzity is not liable for any investment decisions that result from following the opinions outlined above.


Categories
Market Updates

Which One To Choose: Melbourne V.S. Sydney

  • With the pandemic, Sydney house prices will rise 13% more than that in pre-COVID levels by 2023; Similarly, house prices in Melbourne will rise 5% more
  • Melbourne is fast becoming Australia’s biggest city, having an 18% greater growth rate than Sydney

Australia has been a popular destination for foreigners all around the world. It is mainly because of the high quality of life and the low population that allows space for numerous natural landscapes and clean air. Years and years of migration have made Australia one of the world’s most diverse nations with a rapidly growing number of immigrants.

According to Knight Frank’s global house price index, housing prices across more than 50 countries increased by at least 7.3% globally, where Australia ranked 18th with an annual increase of more than 8%.

Australian house prices grow at the fastest rate since 2004.

House Prices in Australia

Even amidst the global pandemic, the Australian property market is one of the few that barely witnessed any decline in the prices, and for major cities, the prices were even higher than usual.

The latest analysis proved that the house and unit prices have gone up by 4-13%. Analysts believe that a Sydney house priced at AUD986K in December 2019 should normally be AUD1119K in December 2023, but now it is projected to be AUD1244K in 2023. For Melbourne, the price may jump from AUD760K to AUD940K in 2023, instead of AUD905K, which means a whopping 24% rise instead of a 19% rise.

KPMG’s report–The Impact of COVID on Australia’s Residential Property Market.

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Melbourne and Sydney are two of Australia’s largest cities that are well renowned globally. Their popularity often leads foreigners to believe that they are Australia’s capital city.

Melbourne’s Property Market

Many argue that Melbourne is a much better choice for investment since it is built around local residents and workers, and has a very high growth rate. On the contrary, Sydney is primarily dependent on tourism and as of 2019, the growth rate was at least 18 % slower than Melbourne.

Some researches showed that, Melbourne property market has been strong for more than 40 years and it is consistently growing. The average house price went up by 7.9% annually, and the rate was 7.73% for units/apartments.

The five types of well-performing properties in Melbourne are: Melbourne houses, Melbourne townhouses, Melbourne units, Melbourne apartments, commercial and industrial properties; these are the main types of properties in existence and it deems that Melbourne is doing good in all these sectors.

Bustling neighbourhood in Melbourne CBD.

Melbourne CBD is said to have much more property development than that of any other places in the larger metropolitan area. Most of these are commercial properties. However, due to the growing population in the area, residential properties (mostly apartments) are likely to rise around 30,000 over the next 20 years. It is to be noted that the majority of these properties are purchased by overseas investors.

The properties near the bayside or the CBD are more likely to be in demand in the future with a great value since those areas have limited amounts of land and are also very close to employment and other important locations.

Our video with Terence Cheung on investing in Melbourne’s property market.

Sydney’s Property Market

A little bit of history…

Sydney property prices have grown more than 400% over the past three decades. A house worthed AUD180K in 1990 had increased its value to AUD870K in 2020.

Sydney is popular among foreigners. The supposed lifting of the imposed border lockdown did give birth to hope for the Sydney property market, however, the recent announcement of the continuation of the lockdown has impacted the sector greatly.

Experts believe that the pricing will increase by more than 16% over 2021, mainly due to the low interest rate of just 0.1%. The value of houses is much higher in the inner and middle-ring suburbs and is continuing to increase due to the growing demand from investors. The beachside suburbs are also likely to perform very well. Some areas worth mentioning would be Byron Bay, the Central Coast, Wollongong, New South Wales, etc.

The Central Coast holiday homes.

Since the Sydney property market has barely seen any decline in price in the past few decades and is continuing to sky-rocket, it is safe to say that “now” is always a good time to invest in a property in Sydney, because the demand and value are not likely to decrease at least in the upcoming years.

Now that you’re here…

At Denzity, we help you find your next overseas property. If you have any enquiries about the above properties, or questions about the process, reach out to our team here. Stay tuned for more investor focused content, financial advice, and industry updates.

Disclaimer

Please note all the above stated is opinion only and does not constitute proper investment advice. Denzity is not liable for any investment decisions that result from following the opinions outlined above.


Categories
Market Updates 未分類

4 Cheap House Hacks For Your Dream Home

For most young adults, it is already difficult to afford a house on their own. However, upon receiving the house and getting the bills done, they may face another huge challenge–renovation and design. Some people are lucky enough to purchase a home with all the renovation and furniture, but some may just purchase a plain empty house. Decorating the house can be costly, including the interior design, construction and furniture. It may cost up to 5-20% of the house’s total price. In this case, many young adults did not have enough budget for the decoration, which leads to a dilemma. 

Here, we provide you with 4 cheap house hacks to get your dream house at the lowest possible price.

1. Get Your Own Material Supplier

Instead of buying the materials from your designer, you can find ways to get your own material supplier. You may ask friends who have tried this before, to recommend a good supplier with a cheap price and a good quality. If you are looking for materials such as wood, you may find local suppliers. If you are looking for a high-end style of housing which are materials such as Carrara Marble, you may get suppliers from European countries such as Italy, etc. You can save more than 20% of the total decoration fee if you have your own material supplier.

Marble furniture in modern homes.

2. Get Your Furniture From Manufacturers

Purchasing furniture from places like Amazon and Home Depot may be a bit expensive because retailers mark up their prices to cover their costs and taxes, and earn profits at the same time. Therefore, you should buy directly from manufacturers as this gives you a price advantage. First, you have to find a manufacturer, make a bulk purchase, then they would make a closing deal with you. Of course, this may not work since you cannot make bulk furniture purchase. However, if you can ask a few of your friends or neighbours to buy the furniture with you to get a deal with the manufacturers, this could help you to save up to 10-20% of the total decoration fee.

Besides, a lot of people assume that buying furniture from manufacturers would only give you a few options to choose from. However, this is not the case. Some manufacturers also allow customized orders. They can actually design the furniture that caters to your preferences. This, together with the price discount, would be the best deal you could ever imagine.

Customized furniture design.

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3. Do It Yourself (DIY)

In places like Europe or North America, labour is costly. So if you have time, it is possible to do some easy tasks on your own to save money and have some fun. Tasks such as painting the walls, assembling small cabinets and moving small furniture (big furniture if you are strong enough). Since labour cost is one of the major fees, DIY-ing your house may save up to 5-10% of the total decoration fee and also give you a sense of achievement.

DIY home projects.

4. Rent Out or Become an Airbnb

If this is your second house, then putting it on rent or Airbnb would be a great way to make an impressive rate of return. Other than creating a passive income, the fancy interior design and renovation can help to boost the house’s market value which leads to an increase in profit. Therefore, this is a win-win situation. However, if this is your first house, it is also possible to put it on Airbnb to earn some revenue when you are out for a trip or vacation.

Airbnb–home-sharing site.

Now that you’re here…

At Denzity, we help you find your next overseas property. If you have any enquiries about properties, or questions about the process, reach out to our team here. Stay tuned for more investor focused content, financial advice, and industry updates.

Disclaimer

Please note all the above stated is opinion only and does not constitute proper investment advice. Denzity is not liable for any investment decisions that result from following the opinions outlined above.

Categories
Market Updates

You Think You Can Produce Your Own Show? with Andrea So

Welcome to our second episode with Andrea So. This is episode 2 in our 3 video miniseries, and today we are going to be discussing choosing your script, determining the story, and setting up a production.

Previously, we invited Andrea So to tell us more about character building. This time, she will be sharing more about video production. Andrea has been interested in art and culture since she was small.

In addition to her being a professional actress and TV host, she has also started her own Youtube channel, having more than 35K subscribers.

Creating videos is easy, you just need to set up a camera and speak. But creating interesting videos which attract attention, and able to maintain a fan base, is not the same thing.

In this episode, Andrea will be giving some tips on the preparation of speech. From scriptwriting, memorizing key points to talking about the on-set equipment and lighting.

Tune in to the episode above and the following video of our mini-series to learn how Andrea did so, and gain some insights on how you can do the same.

▶ About the Guest:

Miss So grew up in Toronto, Canada. Since she was small, she was interested in studying culture and art.

She went to Queen’s University, majored in drama and minored in music. In 2015, Miss So won the first runner-up in a singing contest on Canadian television.

Since then, she has worked as a television program host and guest in Canadian TV series. In 2016, Miss So participated in the “2016 Miss Hong Kong Campaign” and won third place in the line.

She then joined TVB and was notable for her role as “Xiong Xinru“(熊心如) in the TVB drama “Come Home Love: Lo and Behold”.

Most recently, Miss So has started her own Youtube channel. She has been doing covers and vlogs, having 37.5K subscribers on her channel.

▶ Contact Andrea So Here :

Facebook (Andrea’s Page): https://www.facebook.com/andreasowenchi

Instagram: https://www.instagram.com/andreaso_/

YouTube: https://www.youtube.com/user/lotp416

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

Please note the following legal conditions:

Denzity owns the copyright in and to all content in and transcripts of Denzity’s video programs and publications (collectively referred to as “Denzity Materials”, with all rights reserved and its right of publicity.

You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., The South China Morning Post, Bloomberg, New York Times), on your website, in a non-commercial article or blog post (e.g., Medium and WordPress), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to “Denzity” and link back to the denzity.io/blog URL. For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above. ParagraphParagraph

No one is authorized to copy any portion of the Denzity Materials or use Denzity’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services.

Categories
Market Updates

Hi, 2021

Hey 2021, we are back!

The past year has been… quite the journey. We start posting stuff online. Start making videos. Yes, lots and lots of them. Starting a YouTube channel. Start offering Denzity Portal to real estate agencies. We even decided to dress up now… just a little bit

If you are new here, our Denzity Insights is where we interview real estate experts to share their expertise and opinions to help you to learn more about all things real estate. Beside that, we are going to launch a new series, Denzity Lens – where we interview digital experts in fields, such as video creation and digital marketing, to helps real estate professionals learning how to build their online presence and become the best versions of themselves.

Click subscribe to our page so you won’t miss all the good stuff. We put up videos every Monday and Thursday. Let us know in the comment section what you’d like to see more and what you think of the videos. We hope you like them! And, as usual, above and beyond!