Real Estate Knowledge

3 Ways Real Estate Is Moving Online

  • China developer Evergrande makes USD $39 BILLION in sales through online sales
  • An 180-sq. meter apartment in Shanghai sold online for USD $2.4 million

In recent decades, modern technology has made it much easier for us to adapt to the “online” life. Especially during the COVID-19 pandemic, it has shifted a lot of brick-and-mortar businesses to operating online. The real estate industry is no different from the others.

Property Aggregators

In the U.S.

Real estate companies are now embracing e-commerce by creating online portals and websites to list properties. Buyers can easily preview their ideal homes and have access to all necessary information within a few clicks. Zillow, a leading real estate company in the U.S., reported that it had received 36 million monthly visits to its website as of January 2020. The traffic to their sale listings on their website increased to 41% in 2020. This shows that the pandemic has significantly changed home buyers’ house search journey.

In China

Let’s take a look on the other side of the world. In the midst of lockdowns and layoffs during the COVID-19 outbreak , China Evergrande Group, the largest developer in the country, was the first to generate sales online by launching an app called Hengfangtong. The app allows users to view areas of property virtually, such as hallways, rooms and parking lots etc. The group’s revenue rose 17.5 % to 266.63 billion RMB (equivalent to $39.05 billion) including 82% sales from Hengfangtong. This allowed the group to get ahead of the game and become the world’s most valuable real estate brand.

Evergrande Group, the largest developer in China.

In Southeast Asia

The increasing number of online real estate portals has made home searching journeys more efficient and convenient. Hiroki Kazato, CEO of PropertyAccess, stated that amidst the global pandemic in 2020, he successfully transacted over $60 million worth of Philippine property due to the growth in digitalization.

In other parts of Southeast Asia, there has also been an increase in the online presence of real estate developers and companies. The top property portals in different regions are listed below:

  • China
    • (1.5 million visits)
  • South Korea
    • (15 million monthly visits)
  • Japan
    • (Japan real estate market leader)
  • Taiwan
    • (Top Taiwan property portal)
  • Vietnam
    • (4 million monthly visits)
  • Malaysia
    • (3.2 million monthly visits)
  • Indonesia
    • (8.5 million monthly visits)

The above Asian countries are ranked as the top producers in different areas, such as agricultural, mining and industrial products etc. This has brought tremendous wealth to the countries. Therefore, the emerging economies in these regions have caught the eyes of many overseas investors as the property markets remain vibrant and bring value in the long term.

Top property portals in Southeast Asia.

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Social Media

Social Media plays a crucial role in the online property sale process. A report released by the National Association of Realtors, suggested that around 50% of real estate professionals find social media platforms as one of the top technology tools that provide the highest quality of leads. With the increasing number of social media users, numbering in more than half of the world’s population having access to the internet, the number of online home seekers is only to increase with time.

Online Auctions

In the U.S., property has a typical value of around $300k USD. However, property prices vary drastically due to different aspects, such as the season and area. Therefore, the average property prices range between $300k up to a million.

On the other hand, online auctions of properties have been thriving in China. Taobao, an e-commerce portal operated by Alibaba Group Holding, had listed properties for bid. For example, a 180-sq. meter apartment in western Shanghai was sold for 15.95 million RMB (equivalent to $2.4 million). The price was nearly 50% higher than the initial quote of 10.85 million RMB. As you can see from here, online real estate auctions attract people to sell their properties on the platform. However, they also add value to buyers. Since listed properties start bids at 20% to 30% below the appraised value, properties can be bought at a lower price.

An apartment in western Shanghai, drew 90 bids in an auction.

In Conclusion….

The global pandemic has pushed businesses, particularly the real estate industry, to rapidly transform their way of generating sales. Online property sale is the future trend in the industry. Therefore, companies had to strive to keep up with the technology as well as investing in them to drive businesses and maintain competitiveness.

Now that you’re here…

At Denzity, we help you find your next overseas property. If you have any enquiries about the above properties, or questions about the process, reach out to our team here. Stay tuned for more investor focused content, financial advice, and industry updates.


Please note all the above stated is opinion only and does not constitute proper investment advice. Denzity is not liable for any investment decisions that result from following the opinions outlined above.

Market Updates

Enjoy Being Disliked, Aim for the Result With Jo Lam 林作 // 享受被討厭的過程,和林作一起努力爭取結果吧!

[English Below] 堅忍主義、拳擊、特朗普。 在這最後一集與 林作Jo Lam 採訪中,我們涵蓋了所有內容。

這是我們與備受爭議的香港 KOL 合作的三部迷你訪談中的最後一部,我們與大家想分享他的所有見解。


是什麼驅使他這樣做的呢?最重要的影響是 – 他對傳統規範的失望。


Stoicism. Boxing. Donald Trump. In our finale with Jo Lam, we cover it all.

This is the last of our three part miniseries with the controversial Hong Kong-based KOL, and we want to share all his insights.

Media is a tool that cannot be ignored in any industry, and nobody knows that more than Jo Lam. From law to entertainment, to boxing, he has utilized public relations and cultivated a persona that has attracted tons of attention.

What drives him? More than anything – it’s frustration with the norm.

Workplaces and industries, especially the more traditional ones, are screaming for change. Whether it is simply injecting fun into a grey, bland environment, or pushing people to think creatively about the problem they want to solve, Jo wants to do it all.

Besides, no publicity is bad publicity (as we discuss in our first and second episodes).
Tune in to our episode above, and as always, enjoy!

▶ About the guest:

Mr Lam went to Harrow Public School and Oxford University, receiving his Diploma in Law from the University of Law in 2012.

In 2015, Mr Lam officially became a practicing barrister in Hong Kong and practiced at Zhang O’Seo Great Law Firm, one of Hong Kong’s oldest barristers.

Most recently, only 2 months after joining the insurance industry, he has signed 30 policies in just two months (as of June of that year) as a financial planning consultant for Prudential in the UK, with an annual premium of HK$1 million.

In November 2015, he stood for election to the Longxing District Council elections in Huang Daxian District. In 2017 and later, he pivoted more towards media and entertainment.

▶ Contact Jo Lam & His Team Here:



▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

Please note the following legal conditions:

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Market Updates 未分類

Real Estate Companies: Start With Search with 4HK

Real Estate Companies: Start With Search with 4HK

We invited our trusted marketing agency 4HK to celebrate with us and also give you some strong ideas on digital marketing, specifically for application in the real estate sector. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to the startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

01:10 Google Analytics

02:52 Baidu search

04:38 Search Engine Crawl

We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

Our Thoughts of this episode:

From talking to many clients, a lot of them find investing in SEO and SEM effective. But, most of them tend to work with agencies instead of DIY. Since there is so much to understand and to do (such as writing contents), many real estate professionals tend to outsource. I wish this episode talked more about the technicalities such as keyword searches and how to create contents based on the target keywords. I also would like to learn more about the pros and cons of investing in SEO and SEM, compared to investing in social media platforms. 

我們邀請了我們最信任的線上行銷仲介4HK來跟我們一起慶祝,並且給予你們一些在線上行銷的一些有力意見,特別是房地產領域的觀眾。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。


  • Google分析
  • 百度搜索引擎
  • 搜尋引擎爬網




▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.

▶ Connect with the guest

▶ Source & Supporting:

▶ Disclaimer:

This disclaimer informs readers/audience that the views, thoughts, and opinions expressed in the text/video belong solely to the author & participant, and not necessarily to the participant’s employer, organization, committee or other group or individual. 

As it can be difficult to catch some minor errors, transcripts may contain a few typos or inaccuracies.

This might be painfully obvious – Please note the following legal conditions: