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Market Updates

Marketing Funnel For Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Marketing Funnel
Attract the Right Audience
Performance Tracking
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

The marketing funnel is a simple but powerful concept. I am glad the 4HK team has touched on this subject. Also, I like the analogy of going to shopping malls to find a shop that sells sneakers. Using this analogy can help you think about the necessary steps it would take to attract the right audiences. My advice for you on this topic is to draw out the whole marketing funnel on a whiteboard and think clearly how to take your target audiences from one layer to another. From the exercise, you might start thinking strategies like “how does my prospect be interested to learn or find out?” or “how to track the performance”. Fascinating stuff!

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

▶ 關鍵點:

營銷渠道
吸引合適的受眾
績效追踪
在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

▶ 我們的感想:

數位行銷漏斗是一個簡單但強大的概念。我很高興4HK團隊觸及到這個範疇。還有,我喜歡那關於去商場尋找一對波鞋的比喻。這個比喻有助你思考吸引目標觀眾所需的步驟。我給你在這個範疇的建議是將數位行銷漏斗畫在白板上,然後思考如何能將你的目標觀眾層層遞進。從這個練習,你可能會開始思考到一些策略,例如「我的產品如何能吸引人了解或探索?」或是「如何追蹤我們的行銷表現?」引人入勝的東西。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and provides mentorship, strategic partnerships & investments.

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Market Updates

Real Estate New Norm: Adapt and Strive with Jo Lodder at SnowDog

We had the pleasure to interview Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, we interview Jo Loddar on his experience of dealing with Covid, and how he carried the project through this difficult time. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties.

In this episode, Jo talks about managing hospitality type properties, establishing an online presence, and tips for the real estate industry to persist in this new Covid norm. Hope you enjoy the show!

Key Discussions

managing hospitality type properties
establishing an online presence
tips for the real estate industry to persist in this new Covid norm
This episode is quite insightful. Unlike other Denzity Insights videos, this episode focused more on how real estate professionals adapt and continue doing business during the pandemic. We feel it is important to showcase the efforts Jo and his company had made to build an online presence, think outside the box and try new things – and inspiration for the industry as a whole to reconsider its reservations on digitization and digital marketing. In the next episode, we will go more in-depth on the projects Jo gets to deal with.

▶ About the guest:

Jo Lodder is the founder of Partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

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Market Updates

Hokkaido Property: SnowDog Village with Jo Lodder at SnowDog

This is the second part of our interview with Jo Lodder, a founding partner of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. Today, Jo shares some opportunities and his outlook on real estate in Hokkaido and SnowDog Village. In this episode, we cover the underutilisation of Hokkaido during the Summer and how Jo sees this as a fantastic opportunity. If you know anyone who is invested in the region, please share this episode with them. Hope you enjoy the show!

Key Discussions

The outlook of real estate in Hokkaido and SnowDog Village
Emerging opportunities in Hokkaido during the summer
Growth potential in Niseko
I appreciate how Jo is sharing his future outlook in this episode. I know a lot of institutions and professional investors have tried to participate in the Hokkaido real estate market. I feel bringing in mountain biking sports during the summer can be a game-changer for properties in Hokkaido. If Niseko becomes a summer sports destination, there is a lot of growth potential. If you’d like to chat with Jo, you can refer to his contact information in our show notes.

我很感激Jo在這一集裏分享他對未來的展望。我知道很多機构和專業投資者都試圖參與北海道房地產市場。我覺得在夏天引入山地自行車運動可以改變北海道地產的遊戲規則。如果尼塞科成為夏季運動的目的地,有很大的增長潜力。如果你想和Jo聊天,你可以在我們的節目單上看到他的聯繫方式。

▶ About the guest:

Jo Lodder is the founder partner sales & marketing of JNW Properties, SnowDog Village, SnowDog Chalets & Raku Ichi Residences. SnowDog Village is a completed property of 42 apartments that have had sustained buyer interest for a number of years. Jo also presides over 2 other projects in the planning and development stage such as the ski resort of Niseko, Japan. He and the company strive to give individuals the opportunity to purchase value-for-money ski properties. Through their resort experience, they have set up a unique management team to help ensure this goal.

Categories
Market Updates

Digital Marketing KPI for Real Estate Professionals with 4HK

This is one of many parts of our full interview with 4HK, our trusted marketing agency. Grasp the broad strokes that are key to understanding digital marketing – specifically how to use it for the real estate sector. We break the episodes up so you can find specific titles that may interest you. 4HK is a boutique advertising agency setting out to provide a performance-based solution for brands. Beside offering marketing solutions to startups and SMEs, they host workshops to teach entrepreneurs & founders how to grow their businesses. The founders Patrick and Andrew are also co-founders of LimeHK, a Hong Kong-based acceleration program focusing on early-stage ventures.

▶ Key Points:

Setting the Right KPIs
Quantifying Content Quality
Better Picture of the Audience’s Preferences
We hope you will have a better idea of how digital marketing works after this episode and be able to take your business to the next level.

▶ Our Thoughts of this episode:

This is probably the best segment within the full interview. Setting the right KPIs is very important and it could affect your definition of success in your digital marketing effort. A lot of my friends in real estate and traditional businesses care about crossing out KPIs that look good but don’t really give good feedback for future development, such as the number of likes or hearts and the number of people who land on the website. There is a lot more nuance to finding good KPIs. Questions like “how can you quantify content quality” and “which areas/segments garnered more attention from the audience” can give you a better picture of your audience’s preferences and give you solid feedback on how to improve aspects of your marketing effort.

本集是和4HK的訪問其中一部份,他們是我們信任的市場營銷經紀,他們會給你一個針對房地產數位行銷的概覽。我們將訪問分成幾部份,以便你尋找有興趣的內容。4HK 是個時尚行銷仲介,專門為品牌提供達到更高收益的建議。除了給予行銷建議給初創公司以及中小型公司,他們幫助以及教導創業者如何開創更多市場。4HK的開創者 Patrick 和Andrew也是LimeHK的創始人,一個以香港市場為基礎的風險投資機構。

▶ 關鍵點:

設定適當的KPI
量化內容的質量
更好地瞭解觀眾的喜好
在線上行銷以及初創企業有了這麼多經驗,我們在採訪中概括了許多話題,如地產行業是在線下轉線上中的困難,行銷漏斗,線上行銷的KPI(關鍵業績指標),還有如何做視頻行銷。我們希望你在看完這支影片後可以有更好的想法並且把自己的企業帶向另外一個緯度。

▶ 我們的感想:

這應該是整個訪問中最精彩的一環。訂立準確的KPI(關鍵績效指標)是非常重要的,它會影響你對於數位營銷成功率的定義。我很多在房地產或商界的朋友都很擔心KPI未必能量化他們的努力,例如「讚好」或給「心心」的人數,或是進入網站的人數。影響KPI還有很多不同的因素。一些問題,例如「你如何能量化每個平台的內容質素」以及「哪些範疇或部份比較吸引你的觀眾駐足」,可以讓你對於觀眾喜好有更清晰的畫面,亦能給你一些回饋,協助你改善行銷策略的不同範疇。

▶ About the guest:

Andrew and Patrick co-founded the boutique advertising agency (4HK). The agency set out to provide a performance-based solution for brands. They advocate transformational marketing technologies and are involved in the Startups/SME sector, hosting many workshops/seminars for like-minded entrepreneurs & founders to help them grow their businesses.

They also co-founded LimeHK, a Hong Kong-based acceleration program focused on early-stage Startups/Ventures and offers mentorship, strategic partnerships & investments.

Categories
Market Updates

The New Age Real Estate Expert: Agency, Media, and AI with Prash Nayar